153. Social Media Authenticity: My Take on Sharing Personal & Professional Life Online

The world of social media is definitely complex. As someone who started out using social media just for ‘fun’ years ago, to then building a business online, I’ve had quite the journey!

While I’m incredibly grateful for social media, it can be freaking HARD to navigate - especially as a business owner. I know many people view me as a fitness influencer, but I have a bit of a different take on that. If I’m going to influence you to do anything, I hope it’s to live a healthier life!

Honestly, I am super careful about what I choose to share on my platforms. Building a business and brand online is hard enough, and I’ve learned that people are going to pick you apart no matter WHAT you choose (or choose NOT) to share.

For me, I’m going to use my platforms to bring awareness to health and fitness - end of story. I will ALWAYS be authentic with you (wherever we’re connecting), but I don’t feel the need to broadcast every.single.thing either, you know?

Regardless of how you use social media, I hope this episode gives you some food for thought the next time you’re on your favorite platform. Here’s to being mindful of what we’re consuming (and sharing) online, and just practicing more kindness & empathy towards others!

Episode Recap:

• My start with social media + how it feels now as someone who primarily ‘works’ on social media
• My thoughts on being an ‘influencer’ vs. being ‘influenced’
• Going from everything being perfectly curated, to being more relatable & authentic on social media
• Being mindful of what I choose to share about & educate on my platforms
• A reminder about social media etiquette

Links and Resources Mentioned:

• Listen to the Sol Fit Podcast
• Join FIT CLUB, my monthly membership with workouts you can do at home or the gym
• PRIVATE COACHING is my 1:1 program (choose 3 or 6 month option)
• Connect with me on Instagram @kristycastillofit and @unfuckyourfitnesspodcast so we can keep this conversation going-be sure to tag me in your posts and stories!
• Join my FREE Facebook group, Unf*ck Your Fitness
• Click HERE for my favorite fitness & life things!

More about the Unf*ck Your Fitness Podcast:

If you've tried all the fad diets and are sick and tired of not achieving your health and fitness goals long-term, you've come to the right place! Welcome to the Unf*ck Your Fitness Podcast with me, Kristy Castillo. I'm here to help you break the annoying diet cycle, gain confidence, and reach your health and fitness goals. 

This podcast will show you how to be proud of the body you have, build the body you want, and enjoy the process along the way. I'll cover topics like how to get the most from your workouts, the importance of feeding your body what it needs, and key mindset shifts that will empower you. I've broken through the BS surrounding diet culture and built my dream body, all while being a busy wife, Mom and business owner, and I know you can too!

Connect with me on Instagram at @kristycastillofit

Learn more about working together by visiting my website: https://www.kristycastillo.com/